Involve key players from sales, marketing, and the product and business units to shape your positioning and branding strategy. This collaborative approach fosters ownership and moves beyond a ...

And as with everything the branding-focused entrepreneur does, Jenner went full-tilt with a multi-faceted marketing program designed to reinforce Sprinter's fun-loving vibe. Called the "Paint the ...

They will develop branding strategy guidelines that ultimately deploy into a full branding suite.

Kia's Overhauled Branding Strategy Looks to Compete in the EV Era Kia overhauled its look in 2021 in the hopes of cultivating a more upmarket image as electric vehicles take center stage in the ...

In Amp Sound Branding's Best Audio Brands report, a ranking that captures which brands have the most effective sonic strategy over the 12 months, 139 out of 250 brands have a sonic logo.

Dell on Monday announced an overhaul of its PC branding strategy with a simplified naming scheme that bears a striking resemblance to Apple's iPhone nomenclature. The computer manufacturer is ...

Adidas' controversial LGBTQ+ advocacy campaign did "more harm than good" for the brand's image and failed at their of advocating for the pride community, a branding expert told Fox News.

Branding is closely related to marketing, a vital component of a company’s overall marketing strategy. Branding is the process of creating and managing a company’s brand identity, which ...

A branding expert and reporter explain what Burger King is trying to say with its new logo. Photo illustration: Ryan Trefes News moves fast, and there's not always time to untangle the complex ...