The biggest mistake we made building our brand had nothing to do with designs, marketing, or even money. It all started with ...

In today’s hyper-competitive wellness segment, Clean Juice stands out as the nation’s first USDA-certified organic juice bar ...

KORKOR\xa0“Innovation is the specific instrument of entrepreneurship. The act that endows resources with a new capacity to ...

IN today’s hyper-competitive world, businesses don’t just need capital or talent to thrive. They need clarity, strategy, and branding. These are exactly what Atty. Charles Bautista set out to deliver ...

Merchandise is a sophisticated marketing channel that reinforces brand identity, drives action and builds emotional ...

Branding is a critical aspect of any company's success, and it's even more important for companies seeking to differentiate themselves from competitors—and scale. It's your first impression.

Paula Zirinsky, the founder of Zirinsky Strategy LLC, tackles marketing challenges and problem-solving through branding, thought leadership, and intentional marketing initiatives across ...

A great branding strategy (and execution) creates an instant connection between a company and its target client. It makes the audience feel something powerful that draws them in.

The role of Google Trends in enhancing your SEO strategy If you exploit its capacity, Google Trends can be a game changer for your SEO strategy. Consider the following steps to exploit this tool to ...

Kia's Overhauled Branding Strategy Looks to Compete in the EV Era Kia overhauled its look in 2021 in the hopes of cultivating a more upmarket image as electric vehicles take center stage in the ...

NORMAN – Oklahoma head women's basketball coach Jennie Baranczyk announced the hiring of Paige Uhr as OU's Director of Recruiting and Branding Strategy on Friday. The new, innovative position ...