To enter, consumers can post a photo of their old Mountain Dew tattoo on social media, tag the brand and use the hashtag #DoTheDewSweepstakes. Other marketing elements tied to the rollout include a ...

VO/D has been developing celebrity brands. It started with freeze-dried candy before moving into the protein and supplements ...

Following the successful launch of Infinite Swirl last summer, the pineapple- and berry-flavored Mountain Dew is headed back ...

Mountain Dew, part of the PepsiCo company, announced this week that those with such body ink can have a chance to update those tattoos to the company's new logo. And, to get that tattoo update ...

The Roanoke-Blacksburg Airport unveiled a new brand identity Wednesday, launching a modernized logo, a redesigned website, ...

They’re dewing the unexpected. Move over, Baja Blast. Fans of Taco Bell and Mountain Dew’s cult-favorite beverage might be surprised to learn that the soft drink brand is partnering with a new ...