Kodak's name has become synonymous with a failure to adapt to the digital revolution. But overseas, its logo has become an ...

Even among the flashy signs on the bustling main drag of Seongsu-dong, a former warehouse district turned hipster haven in Seoul, South Korea, ...

All companies want to provide their customers with richer and more engaging experiences. The challenge is how to scale the experiences in a way that does not depersonalize or commodify them. Enter ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...