Hyatt Hotels will launch a new "soft brand" called Unscripted by Hyatt on Friday.The brand targets independent hotels that want access to the chain's marketing muscle while keeping their local ...

CHICAGO, May 30, 2025--Hyatt Hotels Corporation (NYSE: H) today announced Unscripted by Hyatt, the newest brand in its growing Essentials portfolio. Designed for travelers who value the essentials ...

Hyatt Hotels launched Unscripted by Hyatt, an upscale collection brand under its Essentials portfolio intended to bolster continued rooms growth for the company, according to a Friday news release.

Hyatt Announces Unscripted by Hyatt, a New Upscale Collection Brand, As Part of Brand-Led Evolution to Grow in More Markets, With More Members, for More Stay Occasions. Hyatt grows net rooms by 10 ...

Hyatt says Unscripted will have "a light-touch operating model and flexible brand standards." Unscripted will focus on conversions and adaptive reuse projects. Hyatt says it is in discussions with ...

In the past two years, Hyatt saw 51% rooms growth in Africa, fueled by the addition of several milestone properties and first-time brand entries. These included Park Hyatt Marrakech, introducing the ...

The Atlanta Hawks are still searching for a president of basketball operations, but one candidate has reportedly withdrawn his name from consideration. Accordin ...

San Francisco’s historic Regency just got a significant makeover, and it’s ready for a new era. California concert promoter Goldenvoice led the multi-million-dollar renovation project of the ...

Hyatt said the brand will be conversion-friendly and focused on suburban areas. Hyatt introduces upper-midscale brand, Hyatt Select: Travel Weekly Toggle navigation ...

Hyatt Hotels announced plans for Hyatt Select, a new upper-midscale transient brand designed to meet the needs of modern travelers while delivering an efficient, cost-effective model for owners.

Take advantage of Hyatt Regency Panama City’s Grand Opening Offer, where guests can enjoy up to 15% off stays and an extra 5% off for World of Hyatt members, valid for stays between April 6 ...