Hyatt Hotels will launch a new "soft brand" called Unscripted by Hyatt on Friday.The brand targets independent hotels that want access to the chain's marketing muscle while keeping their local ...

Hyatt introduces new brand 'Unscripted' and adds 30+ lifestyle hotels amid global portfolio expansion. Q1 results show 10.5% room growth, 5.7% RevPAR gain, and stronger EBITDA as Hyatt reaffirms ...

CHICAGO - Hyatt Hotels Corporation (NYSE: H), currently trading at $131.44 with a market capitalization of $12.55 billion, revealed its latest brand, Unscripted by Hyatt, as part of its Essentials ...

CHICAGO, May 30, 2025--Hyatt Hotels Corporation (NYSE: H) today announced Unscripted by Hyatt, the newest brand in its growing Essentials portfolio. Designed for travelers who value the essentials ...

Hyatt Hotels launched Unscripted by Hyatt, an upscale collection brand under its Essentials portfolio intended to bolster continued rooms growth for the company, according to a Friday news release.

Hyatt Announces Unscripted by Hyatt, a New Upscale Collection Brand, As Part of Brand-Led Evolution to Grow in More Markets, With More Members, for More Stay Occasions. Hyatt grows net rooms by 10 ...

Hyatt says Unscripted will have "a light-touch operating model and flexible brand standards." Unscripted will focus on conversions and adaptive reuse projects. Hyatt says it is in discussions with ...

In the past two years, Hyatt saw 51% rooms growth in Africa, fueled by the addition of several milestone properties and first-time brand entries. These included Park Hyatt Marrakech, introducing ...

In the past two years, Hyatt saw 51% rooms growth in Africa, fueled by the addition of several milestone properties and first-time brand entries. These included Park Hyatt Marrakech, introducing the ...

Downtown Lexington Hyatt next to Rupp Arena, Central Bank Center convention venue may get a $58.5M face lift starting in 2024, replacing the previously proposed $66M upgrade.

While the hotel isn't brand new (it opened in 2019 as a Crowne Plaza), ... Hyatt Regency London Albert Embankment can be a good value for the money. It features comfortable, large (for the U.K.) rooms ...