Here is a practical guide to using everyday market signals to shape a brand that is grounded in strategy, responds to the ...

Artificial intelligence (AI) has become a cornerstone of modern marketing strategies, offering unprecedented opportunities ...

Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...

Teva outlines acceleration path into a leading biopharma companyInnovative medicines franchise on track to exceed $5 billion ...

When most people hear “CMO,” they picture a Chief Marketing Officer overseeing brand strategy, managing large teams, and presenting long-term marketing roadmaps to the executive team. It’s a role ...

Global nail brand, OPI , has unveiled the three members of its restructured UK brand team. Jess Gregory Jess Gregory has been ...

In her new role, Joanna Buttler will oversee the development of DTNA’s product portfolio, both short-term and long-term, and ...

This collaboration aims to amplify Pothys' digital presence, enhance organic visibility, and drive meaningful customer ...

OnePlus shared details of its new generative artificial intelligence (AI) initiatives for the first time on Tuesday, May 27, ...