Daria Gonzalez is CEO at Wunderdogs, a brand and digital agency for high growth companies that are taking on the world's biggest challenges. Read Daria's Executive Profile here.

If you are in the 80% of the economy that is driven by services, a narrative-driven brand positioning is a framework to consider. Narratives will empower you to better connect to the company strategy, ...

Former ByteDance exec’s startup generates complete brand campaigns from prompts, amasses 100K waitlist in five days Lovart ...

Since positioning is about the space you occupy in the mind of your customer, you can’t figure out how to position your brand until you know exactly who that customer is. There’s an order of ...

Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

But how do you go about defining a winning brand position? Let’s go through BrandID (right, click the image to enlarge), a brand positioning framework that EffectiveBrands uses: 1. The Market & Target ...

BrandSustainability is a powerful tool to help brand owners find gaps in their brand positioning, proactively plan where (and ...

GUEST OPINION: Visibility without alignment can hurt your brand. It’s easy to chase rankings. Everyone wants to be found on Google. But getting seen by the wrong people—or in the wrong way ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on ...

Activating employees to be brand advocates provides an opportunity to elevate an internal communications program. Everyone wants to feel valued, and no one wants to feel burdened.

EDISHINE, a leading provider of stylish and high-quality lighting solutions, is proud to announce the official launch of its ...