To influence the way prospective customers understand your brand, you must present it in a way that helps them decide how to think about your brand. This process is called positioning.

EDISHINE, a leading provider of stylish and high-quality lighting solutions, is proud to announce the official launch of its ...

Former ByteDance exec’s startup generates complete brand campaigns from prompts, amasses 100K waitlist in five days Lovart ...

Daria Gonzalez is CEO at Wunderdogs, a brand and digital agency for high growth companies that are taking on the world's biggest challenges. Read Daria's Executive Profile here.

BrandSustainability is a powerful tool to help brand owners find gaps in their brand positioning, proactively plan where (and ...

In brand protection, as in bridge engineering, the strength of brand differentiation (trademark distinctiveness) depends on ...

Why a new brand may start competing with existing ones rather than strengthen the portfolio—and ways to avoid it.

If you are in the 80% of the economy that is driven by services, a narrative-driven brand positioning is a framework to consider. Narratives will empower you to better connect to the company strategy, ...

But how do you go about defining a winning brand position? Let’s go through BrandID (right, click the image to enlarge), a brand positioning framework that EffectiveBrands uses: 1. The Market & Target ...

GUEST OPINION: Visibility without alignment can hurt your brand. It’s easy to chase rankings. Everyone wants to be found on Google. But getting seen by the wrong people—or in the wrong way ...

Activating employees to be brand advocates provides an opportunity to elevate an internal communications program. Everyone wants to feel valued, and no one wants to feel burdened.

Until recently, the industry has been using the Global Alliance for Responsible Media (GARM) framework to define and address risk levels (low, medium, high) across standard content categories for ...