Created by BRANDED, the Wolf represents physical agility and mental alertness, aligning with the drink’s positioning.

RCB led IPL social buzz with 74.6K influencer mentions, ahead of MI (22.3K) and CSK (19.2K) across Instagram, X, Facebook, ...

The University at Buffalo amplifies ambition for students, faculty, staff and the community, offering vast possibilities for achievement in a diverse, supportive and creative environment. As New York ...

Positioning shouldn't be left to chance. Unless you do your research, your message to the market has almost no chance of getting through and hitting the mark. This article explains why you must ...

This strategy, and your positioning statement, serve as the framework for ongoing product development and promotional messaging. If you emphasize the organic attributes of your brand, which appeal ...

The chain soon reopened 500 stores in 2017, with the new owners saying they would roll out a grand marketing campaign, showcasing the brand's positioning under new owner Authentic Brands Group.

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox-based activation.