The session was moderated by Sreekant Khandekar, co-founder and CEO, afaqs! Khandekar opened the session by questioning the current relevance of brand positioning. He asked what factors might ...

Created by BRANDED, the Wolf represents physical agility and mental alertness, aligning with the drink’s positioning.

Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand from competitors in the market, finding a niche for your brand and communicating that to your target ...

It's easy to just go through the motions of a brand-positioning project and come out with an average, nondistinctive outcome everyone can feel good about. But why settle for less than great? I've had ...

How do I position my brand for success? What is the most compelling story I can tell about my business? Those are two of the most substantial questions marketers and entrepreneurs have to answer when ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with ...

This is a phrase that encapsulates the essence of the brand. It is built upon three pillars of truth that give it meaning: value, innovation, and expertise. This foundational principle is for internal ...

To do so, the retailer is launching an ambitious multistep marketing campaign that will introduce a new brand positioning that seeks to surprise shoppers with what its loyal customers already knows ...

Puma on Thursday (March 20) unveiled its largest global campaign to date and one that sees the sportswear company evolving its brand identity with an eye on long-term, sustainable growth, per details ...