A step-by-step playbook to supercharge salesFierce competition means brands are no longer competing on price and product ...

As a leading provider of premium beauty products, Estee Lauder owns category-leading brands in skin care, cosmetics, and fragrances underpinning its brand intangibles, in addition to retaining a ...

From Ad Age’s count, only four celebrities starring in this year’s Big Game ads are openly part of the LGBTQ+ community: ...

The fragrance brand joined a roster of beauty brands jostling for space at Sunday’s game — and across broader sports leagues ...

To drive sustainable growth, brands must shift from isolated transactions to lasting customer relationships. This requires a ...

First, step back and try to identify the essence of your brand by asking yourself what your company’s core values are.

In his first one-on-one interview since stepping into the role in April 2024, the former Burberry Americas president shares ...

This recipe for life became the foundation for our PASTA framework: Pause, Ask, Savor, Take Action, Appreciate — a model for making human connection your purpose to thrive in 2025.

Taco Bell’s parent company is leveraging loyalty programs and AI-driven personalization in pursuit of higher digital sales.

Aba Blankson, chief marketing officer at NAACP, is leading the organization's storytelling and advocacy campaigns during this ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...