In the digital age, businesses need to maximize their online presence to stay competitive. One of the most effective ways to ...

15 years into their reign at Anfield, Fenway Sports Group have turned Liverpool into a monster. The club’s growth as a ...

Expanding the stadium is on the agenda and, from NSWE’s perspective, is necessary to hang onto the coattails of the so-called ...

But comfort depends heavily on the specific use. Most of our participants were comfortable with turning to AI to create icons ...

Smart packaging helps its targeted consumers feel an emotional attachment to a brand. One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in ...

Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 trillion text messages, according to an infographic by Text Marketer that compares the two ...

Getting a plum government gig in Russia is a lot easier if you’ve served in the Kremlin’s presidential bodyguard agency, the Federal Protection Service (bonus points if you’ve saved Vladimir ...

Shraddha Kapoor's jewellery brand made its way to Shark Tank India Season 4 where Vineeta called them out for misleading customers.

Inconsistent branding can not only jeopardize marketers' chances of converting prospective buyers in the future, but also ...

Formerly known as the “dad shoe” brand, New Balance also made inroads with Gen Z by partnering with Jack Harlow for a pink shoe and adding sprinters Sydney McLaughlin-Levrone and Gabby Thomas to its ...

AI is continuing to shape search, and in turn, how marketers are working with it.