Whether you’re starting from scratch or going through a refresh, remember that your brand is not just a logo; it’s a living, breathing entity that, when nurtured, becomes the heartbeat of your ...

Five years ago, IHG launched a midscale brand, Avid, and all hotels are new construction. According to Avid's website, 66 hotels are open, mostly in the U.S.

IHG plans to roll out the brand for U.S. development by the end of the year and, by utilizing IHG's global hotel loyalty ...

IHG is already in the midscale sector with Avid, a brand for new-construction hotels launched five years ago. Avid has 66 hotels, mostly in the U.S., and has 132 in the pipeline, according to a ...