"Discover Snickers' groundbreaking AI-powered José Mourinho clone for personalized Own Goal videos, blending football fandom ...

Digital doesn’t stop when the ad is clicked. It triggers a cascade of internal processes - data is captured, leads are routed ...

Marketing aims to extend understanding of the applications and emotional connection of brand licensing as a business strategy by encouraging businesses to think creatively, beyond traditional means ...

The best billboard ads defy expectations by challenging our perception of what OOH advertising can be, whether that's with ...

Iris Worldwide’s Jill Smith explains why so many marketers are coming to Cannes Lions with brand platforms to show off.

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.

Q3 2025 Earnings Call Transcript June 5, 2025 Cracker Barrel Old Country Store, Inc. beats earnings expectations. Reported ...

From public signs to product packaging, we’ve all seen funny examples of how badly translation can go. The potential for ...

A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

Chipotle is helping you feed your appetite during the NBA Finals with the “Chipotle Instant Freeplays” promotion.