WASHINGTON — For the first time since 2001, the U.S. Army has introduced a new brand that redefines what it means to “Be All You Can Be” for a new generation.

Horse Soldier Bourbon honors the U.S. Army’s 250th anniversary with a limited-edition, 100-proof bottle now available online and at military bases.

SickFit, a Dallas-based sock and streetwear company, will get its primetime moment in Paris at the track and field competition, alongside corporate giants like Nike, Adidas, Lululemon, and Asics.