It's been clear from the start of this controversy Essendon is not ditching the Bombers nickname, but exploring ditching the now-iconic bomber plane from its logo. The club says they want to ...

Australian rules football club Essendon, known as the Bombers, is reportedly considering making a change to its logo by replacing the aircraft in the center of its emblem. Essendon will ask fans ...

There is no immediate action to change the club logo or any elements of the club brand. This is a longer-term project with significant work to be completed. 'We will always be called the Bombers.' ...

Essendon is reportedly considering changing its logo (Photo by Michael Dodge/Getty Images)Source: FOX SPORTS There’s no indication that the Bombers would change their nickname, which was first ...