Perhaps this style might be dubbed Blanding Bold. What accounts for all this boldness? Companies have long expressed the desire to get more bang for their branding buck; “Make the logo bigger ...

Pepsi, Kaplan said, is "a bold and confident brand," one that stands for "unapologetic enjoyment." The current logo, with its lower-case "pepsi" standing shyly away from that laid-back globe?

Created by advertising agency BBH London, Tesco's ICONS campaign replaces the letters of its name with various produce items in a bold reimagining of the classic logo. The campaign's simple yet ...

the WTA unveiled a bold new brand identity for a new era, shaped by players, fans, and partners worldwide to elevate the WTA's impact as a leader in sports and entertainment. With a powerful logo ...

It was announced that the new logo’s colors represent the bold and brashness of the track while also paying homage to the industry that built the Alabama region, homing in on black, grey ...