Bath & Body Works recently debuted a store design dubbed Gingham+, according to a company press release. The concept includes a new layout, technology features and scent bars in select locations.

Bath & Body Works has opened a new fragrance shop in Warrenton, unveiling a modern store concept aimed at younger shoppers.

our new design is more intentional with specific destinations in store to test and learn," Bath & Body Works Group Vice President of Store Design Eduardo Tonietto said in a statement. The company ...

The design caters to Gen Z preferences with product testing areas and a calming aesthetic. A new Bath & Body Works store opened at the Killingly Commons in Dayville Friday. In this day and age where ...