Bath & Body Works has opened a new fragrance shop in Warrenton, unveiling a modern store concept aimed at younger shoppers.

Bath & Body Works recently debuted a store design dubbed Gingham+, according to a company press release. The concept includes a new layout, technology features and scent bars in select locations.

our new design is more intentional with specific destinations in store to test and learn," Bath & Body Works Group Vice President of Store Design Eduardo Tonietto said in a statement. The company ...

The design caters to Gen Z preferences with product testing areas and a calming aesthetic. A new Bath & Body Works store opened at the Killingly Commons in Dayville Friday. In this day and age where ...

The location features updated technology, a more open floor plan and interactive product testing—all part of the brand’s new design ... Body Works Chief Stores Officer. “Our outstanding ...

Play the USA TODAY Daily Crossword Puzzle. Between the openings and closings, Bath & Body Works is growing by 3% while sister store Victoria's Secret is shrinking by 3%. Store closings 2019 ...