A summer donation drive is kicking off now and working to collect necessary items that will be put into care backpacks for homeless veterans and care packages for ...

Gatorade is worth $11.2 billion, so it won’t be a huge hit if a couple of NBA icons don’t promote their drink despite their large followings. Harden does have a good nose for these things, as he was ...

How Gatorade, with a boost from Kendrick Lamar, and Bodyarmor are refueling sports-drink marketing Kendrick Lamar narrates and appears in a new Gatorade ad, which is set to his song "Peekaboo." ...

But Bodyarmor, the sports drink that’s managed to elbow its way on to shelves alongside Gatorade, is doing the opposite: rebooting at the height of its success.

Data provided by Euromonitor helps us assess how the top players are competing on the US sports drink market field. Gatorade (PepsiCo): Market share: 61.6% Gatorade takes, by far, the largest share of ...

Interestingly, Powerade actually placed third in overall sales last year, falling behind the increasingly popular sports drink Body Armor, which reported earnings of $1.49 billion in 2023.

Coke took a $760 million charge on BodyArmor. (Justin Sullivan/Getty Images) Coca-Cola is still struggling with BodyArmor, the startup sports drink it bought three years ago for $5.6 billion.

Last year, Gatorade commanded 63.5% of the U.S. sports drink market, while Powerade had 14.3% and BodyArmor 12%, according to research firm Euromonitor. Best of Sportico.com ...

Coca-Cola’s BodyArmor sports drink brand has reformulated its beverage line to set it apart from the other brands. In particular, the company aims to beat PepsiCo’s Gatorade by changing some ...