Start with any recent or upcoming signings, and you'll see a very specific disclosure: "Please note, Bo Jackson will not sign the following items: 'Bat and Shoulder Pads' photo of any kind." ...

The black and white image of Bo Jackson in his shoulder pads holding a bat was everywhere. From the Nike “Bo Knows” campaign, to posters, to the cover of Beckett Magazine, sports fans couldn ...

There were three basic facts that every sports fan generally accepted in the late 1980s: Michael Jordan ruled the hardwood, Wayne Gretzky lorded over ice rinks, and Bo Jackson dominated everything ...

The original "Bo Knows" ad began with a shot of Jackson playing baseball and fellow All-Star ballplayer Kirk Gibson saying, "Bo knows baseball." The next scene shows Jackson on the football field ...

“The Last Folk Hero: The Life and Myth of Bo Jackson,” is Jeff Pearlman’s ... wearing number 59 with trademark blocky shoulder pads — prowling forward as Schroeder barked out the signals.