A shampoo for gray hair should neutralize brassy tones ... enhances brightness and protects against environmental damage,” she says. The blue and silver pigments in the formula help neutralize ...

“For gray hair, use shampoos with purple or blue pigments to neutralize yellow tones,” he shares. “Hydration is [also] key, so look for glycerin, aloe vera, and oils to keep it smoot ...

The best shampoos for gray hair are actually purple shampoos. Here’s what experts want you to know about using one, plus we ...

For anyone who loves the vibrant look of freshly colored hair, maintaining that brilliance can be a frustrating challenge.

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Rather than a purple tone, subtle blue and silver pigments are ... As a powerful double whammy for optimising grey hair, Silvina Everyday Grey Hair Shine Shampoo is hard to beat.