By Jessica Nicholson Next Century Spirits (NCS) has acquired country superstar Kenny Chesney‘s signature Blue Chair Bay Rum, expanding the liquor company’s presence into the premium rum category.

Kenny Chesney knows exactly what to do "When the Sun Goes Down" — and he plans to bring along a bottle of his own Blue Chair Bay Rum. In honor of National Rum Day, and to commemorate his ...

ZEBULON, N.C., March 11, 2025 /PRNewswire/ -- Next Century Spirits (NCS) announces the acquisition of Blue Chair Bay Rum, a key move in expanding its presence into the premium rum category.

Blue Chair Bay Rum by Kenny Chesney. Credit: Next Century Spirits. US group Next Century Spirits (NCS) has scooped up rum producer Blue Chair Bay Rum. The move, NCS said was “key” as it looks to grow ...