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NetEase claimed that Blizzard's games represented "low single digits" as a percentage of its total net revenues and net income in 2021, and the same applied during the first nine months of 2022.
Blizzard Entertainment said Thursday it will no longer offer games such as ‘World of Warcraft’ and ‘Hearthstone’ in China from next year once its deal with NetEase (NTES) ends, prompting ...
Blizzard games are set to return to China, thanks to a new agreement with publisher NetEase. Blizzard and NetEase initially parted ways in January of last year, ending a publishing deal that ...
Flash forward to 2024—and a few upheavals later—and it seems like Blizzard’s games are due to come back to China through a new deal with NetEase. At least that’s what local reporting is ...
Back in November, Blizzard and NetEase ended their 14-year partnership to bring the Warcraft developer’s games to China. Now, it sounds like the NetEase team that handled the company’s games ...
Last year in November, Blizzard announced games like World of Warcraft would be leaving China, due to the studio being unable to renew a licensing agreement with publisher NetEase. Later in ...
Foreign publishers must work with local partners to offer video games in China. Last November, however, Blizzard and NetEase announced they would not renew licensing agreements that were set to ...
In NetEase’s news release ... The company reported that the percentage of total income in 2021 from Blizzard games was in the “low single digits.” The impact on Blizzard also appeared ...
Almost all of Blizzard’s games will soon become officially unavailable in China due to a lapsing contract with publisher NetEase. A press release from the Chinese publisher confirmed that they ...
Blizzard has announced that its games are coming back to mainland China in summer 2024 after almost a year and a half off the market. Additionally, Microsoft (which now owns Blizzard) and NetEase ...
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'The market is large enough to accommodate both games': NetEase is confident it can make space for Marvel Rivals and Overwatch 2Overwatch 2 announced that it would be returning to the Chinese region right at the beginning of the year, with NetEase and Blizzard coming to a new agreement for a contract which would allow ...
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