The jump to black-and-white branding is not Max’s first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name “HBO Max ...

The jump to black-and-white branding is not Max's first aesthetic intervention. When Warner Bros. first launched the streamer in 2020, it was introduced to the market under the name "HBO Max ...

Max. Ding dong, that Max blue is dead. And even though the words “HBO” aren’t back in the title of the streamer, everything else about the look and feel of Max’s latest rebrand screams HBO.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. by Andrew Liszewski. Updated Mar 31, 2025, 4:29 PM UTC ...