Jack Taylor/Getty ABBA's Björn Ulvaeus is testing out AI-generated music to help him partially compose a musical “A misconception is that AI can write a whole song. It’s lousy at that ...

Bjorn Ulvaeus attends "The Future of Entertainment" panel discussion in London on June 4, 2025 ...

Gimme! Gimme! (A Man After Midnight). Madonna sat down and wrote a letter directly to the song’s composers, Benny Andersson and Bjorn Ulvaeus, requesting their permission to use the sample and ...

ABBA’s Björn Ulvaeus was at the inaugural edition of London’s SXSW festival yesterday and revealed he is writing a new musical using AI. He referred to artificial intelligence as “such a ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ABBA singer said during a SXSW London panel this week, per Variety.

Having already found success with holograms, ABBA’s Björn Ulvaeus has revealed that he’s writing a musical with help from another cutting-edge (and controversial) technology, AI.

You’d think that with over 50 years of experience penning some of the planet’s most memorable and enduring hits Björn Ulvaeus wouldn’t need much help in putting a tune together… And, working solo, ...

ABBA’s Björn Ulvaeus was at the inaugural edition of London’s SXSW festival yesterday and revealed he is writing a new musical using AI. He referred to artificial intelligence as “such a great tool” ...

When Björn Ulvaeus steps into a room, even if it’s just a virtual one at SXSW in London, the atmosphere shifts. This is the man behind global hits from ABBA, from Mamma Mia to Dancing Queen, and ...

ABBA member and Pophouse Entertainment founder Björn Ulvaeus took to the stage at the first SXSW London yesterday, 5 June, to discuss topics ranging from creating ABBA Voyage to his co-writing a new ...

ABBA legend Björn Ulvaeus has shared how he finds the experience of watching the ABBA Voyage live show he helped create. Speaking at the SXSW London event in Shoreditch, Ulvaeus described ...