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Bet365 launched a new horse racing betting feature ahead of the some key Ascot fixtures last weekend, ‘Position Payout'.

The “BET+ Essential” service will cost $5.99 a month, compared to $9.99 for the ad-free version, and will launch at 9 a.m. PT on June 25 — timed to the live 2023 BET Awards that night.

“A primary focus for BET+ has been delivering consumers the content they want, how they want it, and when they want it, so the natural evolution of the service was to provide consumers with a more ...

Average revenue per ad-supported BET+ subscriber is now roughly $2 less than for its ad-free counterpart, which “is not necessarily where we want to be,” Harvey says. Platforms like Netflix, for ...