The cool print has a black background, replicating a phone while at the same time making the white box of text all the more prominent. It's a simple but really effective concept.

For a further dose of nostalgic inspiration, see our guide to logos by decade, which includes the best logos of the 1950s. 01. 7up Print ad depicting a family riding a huge bottle of 7up ...

In this article, I'll look back at the best Guinness adverts of all time, which weren't just great commercials but more broadly rewrote the rules of advertising for the profession as a whole. 01.