Long Island school asks Trump to ink executive order to keep embattled ‘Chiefs’ mascot, logo By Alex Mitchell Published July 21, 2025, 3:22 p.m. ET ...

Chiefs nation is going national. As the Massapequa school district continues its tussle to retain its Chiefs moniker and logo, the town is asking its biggest backer — President Trump — to sign ...

AAC changes name to 'American Conference,' introduces mascot Soar as part of rebranding intiative The American Conference unveiled a new name and mascot to strengthen its brand ...

OXFORD — Aidan Huffer of Hobson City has been awarded the Carter G. Woodson Scholar Award at Berea College, securing a full tuition scholarship valued at more than $190,000.

The American Athletic Conference announced a rebrand Monday that sees the conference drop "Athletic" from its official name.

What does adding a mascot and dropping a word do for the American Athletic Conference's brand?

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best logos.

The Big 12 is home to some of the most unique brands in college athletics. Those schools also have some of the nation's best logos.

The Northmen will not be getting a new logo — or at least not yet. Public feedback about the proposed Yeti-like design was largely negative at the school board's Tuesday, July 15 meeting.