How to change behaviors according to psychology The framework here, along with many of the ideas and terms contained herein, comes from James Prochaska, John Norcross, and Carlo DiClemente's book ...

If we understand how setbacks are part of the behavior change process, we are more likely to achieve important goals—and facilitate meaningful change in others, too. As healthcare professionals, we ...

This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes beyond traditional advertising to influence attitudes and drive meaningful action.

Any behavior change must be part of a change management process that guides the organization through the transition from current behaviors to desired behaviors. Gallup research shows that a high ...

10 Years Ago, Behavioral Scientists Boiled Down Their Key Findings to Just 4 Letters. EAST Is Still the Best Way to Change Behavior The EAST framework captures more than a decade’s worth of ...

With AI-driven personalized behavior change, we have the chance to finally reverse the trend lines on chronic diseases. Achieving this vision requires collaboration.

Traditional behavior change programs all use something researchers call “performance-based” goals or tools, like SMART goals, long-term tracking and counting (of calories, weight, steps, carbs ...