Social media marketing might appear straightforward, but it’ll take more than just a few posts to truly make an impact. Here are some key social strategy tips.

Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...

If you want to get your marketing in front of a buyer or seller who is close to a transaction, Facebook is still the best place to do it. Period. An astonishing 70% of all adults in the United ...

I know, a lot of us look at social media on our laptops and desktops (I admit it; as I age, my eyes hate those tiny videos on my phone), but most social media is mobile-first, and desktop versions ...

Dive Brief: Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research ...

The feed is designed to attract people’s attention. Social media feeds have commercial value, represented as impressions that lead to clicks to other sites, be it retail or B2B.

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior, brand ...

8. A Shift to LinkedIn 9. Email Newsletters 10. User-Generated Content Dominate 2025 With These Social Media Trends Top Social Media Trends for 2025 What’s hot and what’s not online changes ...

A company’s social media marketing team doesn’t need a large staff or budget to be successful, but it does need support from leadership. That’s according to Duolingo’s Zaria Parvez, the senior global ...