Build-A-Bear's strategy of selling experiences drives profitability. I believe that the company is positioned for profitable growth in the future. See more on BBW here.

This is the second online-exclusive Sanrio plush in a row. Back in June 2025, Build-a-Bear announced My Sweet Piano would join the collection. She also arrived with an outfit.

She was part of the Valentine’s Day 2025 collection and the Christmas 2024 one. The My Sweet Piano Build-a-Bear bundle is available now, but she can only be bought online.

Inventory rose 12.9% to $72.3 million, driven by early purchases of core products. Capital expenditures totaled $2.9 million, compared to $2.4 million a year ago. Build-A-Bear used $4.2 million to ...