The initiative, which marks the retailer’s largest distribution effort outside of its own stores, is part of a strategy to ...

Follett Higher Education, North America's largest campus retailer, today announced a new collaboration with Bath and Body ...

Still, the strategy of going off-mall is a smart one for retailers looking to boost sales. To that end, Bath & Body Works ...

Bath & Body has struck deals with bookstore operators like Barnes & Noble and Follett Corp to set up shops inside some 600 ...

Bath & Body Works (NYSE:BBWI) expands to 600+ U.S. college campuses, targeting Gen Z with convenient fragrance access.

Bath & Body has struck deals with bookstore operators like Barnes & Noble and Follett Corp to set up shops inside some 600 campus stores, where it will sell popular fragrances like Mahogany Teakwood ...

Bath & Body Works is heading to college this back-to-school season with plans to bring branded kiosks to more than 600 campus ...

F rom iconic fragrances to fan-favorite body care, Bath & Body Works is making its way to college campuses across the country ...

This week, shoppers are gushing over two new Bath & Body Works scents—Vanilla Café and Rich Espresso—which fans are describing as smelling like “walking into Starbucks.” Walking into a coffee shop and ...

If you’re a Bath & Body Works fan who’s been eyeing all the new offerings for fall (and Halloween), get your wallets ready. Bath & Body Works is running a free candle promo this weekend, and you won’t ...

Bath & Body Works has a modest moat fueled by strong brand loyalty, vertical integration, and high returns. Read why BBWI ...