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When you choose the best fonts for a website with user experience in mind, it becomes an integral part of a digital strategy that gets results.

While grotesques were having their heyday, another sans-serif style began to emerge: the geometric sans. In such fonts, the underlying structure comprises basic geometric shapes, most of all the ...

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At the most basic level, marketers need to choose between serif and sans-serif fonts. Serif fonts create a more traditional look and evoke feelings of reliability and stability.

Bold, sans-serif text The type of font you use throughout your presentation will reflect the aesthetic you’re conveying. The two main classes of fonts are serif and sans-serif. Serif has flourishes ...

• Avoid mixing many different fonts in a single image, although some designers will choose a serif font for the main text and a complementary sans serif for subheadings and labels.

How the sans serif rose from obscurity to become the go-to font of the 21st century digital age.