The city of Tipton has its first brand identity, and it leans into the potential of the small town. The city announced Monday its new tagline or branding called “Rooted in Opportunities.” It’s based ...

To stay competitive in today's rapidly changing business world, creating a culture of growth within your company is a necessity, not just a “nice to have.” ...

How to reflect brand values and appeal to your target audience - The secret to designing a logo that leaves a lasting impression ...

The Connecticut company’s long-lived logo is now getting a new look tailored for the future and the dramatic shift to digital ...

Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...