While the original song featured the lyrics “I love you ... Chief Franchise Officer, Mattel. “Barney nurtures the power of love in all of us, and we are thrilled to bring him back to fans ...

While a yassified version of Barney was not on anyone’s 2023 Bingo cards, it was almost inevitable. Mattel is ready to revive its most beloved IP, beginning with the upcoming Barbie movie.

And while the new and improved Barney may have bigger eyes and a more maneuverable jaw, the lessons he delivers through song and dance will be familiar to many former fans, Mattel says.

We recognize that “Barney” has a really passionate fan base. Gen Z and Millennials who grew up with the show had an incredible connection. To this day, you can even just whistle a song from ...