Last year they upgraded a tricycle with a chainsaw engine, and this year they’ve crammed the gas-powered engine from a log splitter into a Power Wheels Barbie Jeep that can now drift and power ...

Think pink, channel your Ken-ergy and strap on your skates my babies, we're in the full swing of a Barbie summer. Greta Gerwig's hotly anticipated "Barbie," movie premieres July 21 with Cancer ...

Reflections: “I’m a Barbie girl, in the Barbie world. Life in plastic is [NOT] fantastic” It’s hard to escape the impacts of the Barbie movie’s estimated $150 million marketing campaign. You may have ...

Mattel marks Barbie's 65th birthday by creating dolls of iconic women The inclusive world of Barbie is expanding yet again — this time, with the first-ever blind Barbie doll and a Black Barbie ...

Neinast said Barbies from the 1980s and 1990s with bright, neon accessories similar to those in the Barbie movie have been some of his bestsellers. Cook said Barbies from the ‘90s have also been ...

Barbie ‘s journey will finally reach the Middle East on Thursday — but only in some countries. Kuwait and Lebanon have moved to ban the film, according to The Associated Press.

With Greta Gerwig’s “Barbie” releasing July 21, we put together a list of all kinds of books – many of them campy, some slightly surreal, others wild rides – to read while we wait for ...

For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...

Barbie also has a long way to catch up with The Super Mario Bros. Movie, which has grossed nearly $574 million domestically since its release in April—the biggest release so far this year.