Since the film’s release, Barbie doll sales have reportedly spiked — much of which could be thanks to adult viewers on a search for their “ emotional support Barbies,” reported CNN on Tuesday.

Shop the Béis x Barbie collection, which features a Carry On Roller, Mini Weekender and more bags. Founder Shay Mitchell dressed up as Barbie to celebrate the collaboration.

Neiman Marcus will sell pink Barbie handbags from Balmain, and at Bloomingdale’s there will be life-size Barbie DreamHouse installations. Ulta Beauty has hot-pink Barbie electric toothbrushes.