Neinast said Barbies from the 1980s and 1990s with bright, neon accessories similar to those in the Barbie movie have been some of his bestsellers. Cook said Barbies from the ‘90s have also been ...

For marketers, “Barbie” has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when ...

Movie theaters have become a lot more pink since Barbie opened. Fans of the iconic doll are stepping out to see the smart and funny, Greta Gerwig-directed romp in outfits that Barbie herself would ...

'Barbie' made over $1 billion at the box office in just over two weeks. Here are all the films that have made over $1 billion worldwide.

(Barbie will still be playing in theaters after the digital release, including a one-week IMAX release on September 22.) But that’s more or less the new standard these days, with a few exceptions.

She's not too Barbie, because she's more strange, and I think that was the way that everyone in the end wanted to go. So our inspiration was a high-fashion but a strange combination of elements.

For those who hailed it, there was a manic quality to the “Barbie” enthusiasm, less an “I enjoyed” and more of an “I endorse.” How fabulous its consumer-friendly politics, its I-can ...