Only four in 100 ads per day get more than one second of attention, and to stand any chance of being one of them, brands need to introduce personalization of ads, making the advertising completely ...

Interactive. It’s no longer 1999, which means that interactivity with banner ads is no longer limited to shooting ducks as they march across the screen.

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Thankfully, if you own a Shield TV and aren’t a fan of the new banner ads, there are a couple of things you can do. First, while it won’t completely eliminate recommendations, you can reduce ...

Banner ads, those benighted rectangles and boxes, have been the primary way publishers make money online since a digital offshoot of Wired magazine ran the first one 18 years ago. But the industry ...

Banner ads, which run across the top of a screen, and tower ads, which run down the side, have gotten bigger lately, but they don't usually interfere with viewing.

1994: Wired.com, then known as HotWired, invents the web banner ad. Go ahead, blame us. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now ...

Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least.YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos ...

— -- Cablevision Systems is bringing interactive banner ads to television, allowing viewers to order samples and brochures and even purchase products by clicking the remote on their TV sets.

Yet these ads falter when it comes to all important in-app actions. At $12.16 to drive a first-time event, video costs nearly double that of both native ($7.65) and banner advertising ($6.18), the ...