Only four in 100 ads per day get more than one second of attention, and to stand any chance of being one of them, brands need to introduce personalization of ads, making the advertising completely ...

Banner ads’ next generational leap came with the arrival of programmatic advertising in the late 2000s, transforming them into a data-driven, highly targeted marketing channel.

Interactive. It’s no longer 1999, which means that interactivity with banner ads is no longer limited to shooting ducks as they march across the screen.

Thankfully, if you own a Shield TV and aren’t a fan of the new banner ads, there are a couple of things you can do. First, while it won’t completely eliminate recommendations, you can reduce ...

Here's something you don't see everyday: fewer ads on YouTube. Well, fewer ad formats, at least.YouTube's latest forum post says the company will be doing away with "Overlay ads" on YouTube videos ...

YouTube Music Premium costs $10.99 per month, but you can also use the service for free. Using the platform for free, however, comes with the drawback of being exposed to ads. And it looks like ...

Banner ads, those benighted rectangles and boxes, have been the primary way publishers make money online since a digital offshoot of Wired magazine ran the first one 18 years ago. But the industry ...

Banner ads, which run across the top of a screen, and tower ads, which run down the side, have gotten bigger lately, but they don't usually interfere with viewing.

1994: Wired.com, then known as HotWired, invents the web banner ad. Go ahead, blame us. The Mosaic browser was just morphing into Netscape in 1994. And if you think ads slow down page loads now ...

Set Cycle scrollable ads to “Always Disabled.” Set Cycle home screen ad banner server to “Demo 3.” Turn your Roku off and on again (may require more than one power cycle to work).

In their design and potential effectiveness, banner ads are very similar to outdoor billboard advertisements. They have to be quick, catchy, and well planned out to be effective. Here are three rules ...