How car dealerships have capitalized on crisis through bait-and-switch pricing Few customer experiences can evoke as much anxiety, uncertainty, and frustration as walking into a car dealership. As ...

CoPilot reports that 71% of U.S. used car buyers face bait-and-switch pricing, costing consumers $11.8 billion annually.

In total, bait-and-switch pricing amounts to a $11.8 billion problem annually in the U.S. This is how it happens: Dealers advertise a lower price to “bait” the consumer to go into the dealership.