Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

For the first time, two young Azerbaijani badminton players have entered the top 100 in the world in this sport, Azernews ...

Former Olympic silver medallist Chan Peng Soon believes the World Federation’s (BWF) introduction of a new scoring system ...

"To me, having three or four teams in a group makes no difference because we still have risks of clearing the group stage. Thinking too much about this will put pressure on the team. “Based on my ...

Women’s singles coach Jeffer Rosobin may need to draw on his past experience to guide his players in securing crucial points ...

SINGAPORE – The Singapore Badminton Association (SBA) has beefed up its coaching stable with the appointment of former top ...

The strategy used curiosity to build excitement ... According to the Google-Deloitte Think Sports report, badminton boasts a fan base of approximately 57 million in India—an impressive figure.

The Toa Payoh Integrated Development will complement the Sports Hub and the location makes sense given both its centrality and history, according to those CNA spoke to.

Small & medium brands should avoid the marketing missteps of PUMA & Jain University, which prove that tampering with brand ...

The latest edition of Pariksha Pe Charcha saw PM Modi interacting with 35 students from across India and answering their various exam-related queries.

The Under-22 Games trials for handball, boxing, badminton, and table tennis Friday have been successfully completed in the Hazara ...