Effective B2B marketing can help with building relationships, increasing brand awareness, and generating leads and sales. When done right, it’s a high-value effort that can help build your brand ...

In 2025, staying relevant means optimizing every touchpoint, from AI-powered prospecting to personalized content delivery.

B2B marketers are not convinced of the effectiveness of a number of mobile tactics, with 40% planning to decrease spend this year on QR codes and mobile messaging: Below, additional key findings from ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Trouble is, there has been precious little hard data to go on, too. But now, new research into B2B marketing effectiveness—looking in-depth at what top-performing marketers are doing ...

However, the most significant determinant of B2B ‘effective’ marketing is your audience and stakeholders. That includes whether you understand your audience in the first place and how you communicate ...

The new report from 2X and Avasant found 72% of CMOs now count AI-driven campaigns among their top priorities.

CMOs share their generative AI strategies that help them cut costs and drive revenue. Here is their AI for marketing playbook ...

Brand or demand? Why not both? Learn how integrated strategies can boost trust, drive action and maximize your marketing ROI.

Make your content work harder with eye‑catching visuals, curiosity‑driven titles, real‑world scenarios, risk‑free CTAs and practical how‑tos. The post 5 tactics to make your B2B content ...

That’s not to say that the usual good marketing sense won’t apply when you start planning an SME campaign; it absolutely will. It just means that to get real value from your marketing investment, you ...