Businesses must uphold the importance of influencer marketing in B2B. They must embrace this marketing tactic to increase their brand's visibility, reputation and sales since consumers highly ...

As the holiday season approaches, more and more B2B businesses are getting creative and looking for ways to make the most of their influencer marketing efforts. Subscribe To Newsletters Trump Tracker ...

On average, B2B content marketers are spending 33% of their marketing budgets on content marketing, up from 26% last year; also, 54% plan to increase content marketing spending next year. All content ...

The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report, sponsored by our friends at Sitecore, does show a notable increase in the proportion of those who are successfully ...

Forrester’s B2B Marketing & Sales Predictions 2025: More Than Half Of Large B2B Purchases Will Be Processed Through Digital Self-Serve Channels. October 22, 2024 08:53 AM Eastern Daylight Time.

A new report finds 86% of B2B brands are successful with influencer marketing. Learn more about what’s working for them.

Think B2B marketing is all about spreadsheets and jargon? Think again. At Davos, The Drum caught up with IBM, Capgemini, Workday and EY and one thing became clear: the lines between B2B and B2C ...

The rise of B2B influencer marketing reflects key industry trends, including: Growing importance of digital research in purchasing decisions Rising demand for practical, application-focused content ...

The best B2B marketing pros are adopting accountability frameworks and embracing emerging technologies as they join their B2C counterparts in putting customer engagement front and center.

While B2B decisions typically involve multiple influencers and a longer decision-making journey, every B2B decision-maker is also a B2C consumer in their personal life. This highlights the importance ...