While B 2B marketers may have been slower to embrace influencer marketing than their consumer-focused counterparts, working with creators is now a core element of their marketing plans.. According to ...

Oktopost is a B2B social media management platform that helps marketing and revenue teams drive engagement, measure success, and link social media to revenue growth. Kushner said the findings from ...

Content has become a cornerstone in B2B marketing strategies, making measuring its effectiveness not optional, but a strategic priority. Without clear metrics, it’s impossible to know whether ...

It’s always an external problem – “My CFO just doesn’t believe in marketing.” But here’s a dirty secret of B2B: the CFO is usually right. When you spend your budget in the wrong places, your campaigns ...

Each year, we produce our annual UK Agencies Benchmarking Report.This report is the ultimate guide to finding the right B2B marketing agency for your business. It includes: case studies showing what ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

While the core trends of B2B influencer marketing resonate across industries, each sector faces unique opportunities and challenges. Let’s delve into the crystal ball and forecast some industry ...

In this episode of The B2B Marketing Podcast, David Rowlands caught up with Rachel Exton, VP of Global Marketing at Pearson English Language Learning. Rachel chats through the recent transformation ...

True B2B growth is a cross-functional endeavor, requiring the collaboration of product, marketing, and sales teams. Breaking down silos and fostering a unified approach is key to sustainable growth.

10 trends that will shape B2B marketing in 2024. Marketing expert Robert Heldt shares his insights into the key trends that will sweep the B2B landscape across APAC in 2024, including a focus on CX, ...

Staying ahead of the curve is imperative for long-term success in B2B. As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully ...

Businesses must uphold the importance of influencer marketing in B2B. They must embrace this marketing tactic to increase their brand's visibility, reputation and sales since consumers highly ...