We hear from IBM, Capgemini, Workday and EY about how B2B marketing is being reimagined as it looks to forge deeper connections with people. Think B2B marketing is all about spreadsheets and jargon?

Despite the increasing tactical significance of digital in B2B marketing, there is something of value in traditional rep-led B2B sales. Gartner suggests rep-led purchases reduce buyer remorse by ...

In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

Applications for direct authorisation (DA) are on the decline, data obtained from the Financial Conduct Authority and seen by Money Marketing has revealed. A Freedom of Information (FOI ...

Government of National Unity (GNU) member, the Democratic Alliance (DA), has criticised President Cyril Ramaphosa over signing the Expropriation Bill, with the party believing that the coalition ...

The DA wants to urgently "reset" its relationship with its main partner, the ANC, in the government of national unity (GNU) following President Cyril Ramaphosa's signing of the Expropriation Bill into ...

This article will briefly discuss the second Wuthering Waves 2.1 drip marketing and share some information about Brant. Kuro Games has announced that the upcoming Wuthering Waves 2.1 update will ...

Nothing will break the bond between the ANC and the DA in the government of national unity (GNU), an expert says. Instead, the two major parties will continue to embrace each other in future ...

On the 39th anniversary of their Super Bowl XX rout of New England, the Bears received an homage of sorts. Or at least Mike Ditka did. Matthew McConaughey did his best Ditka imitation with ...

If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

During the final round of voting Tuesday night, Esposito received a vote from Supervisor Lena Tam, who noted that Esposito appeared “ready to be the DA from Day One.” Several recall advocates ...