The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity ...

INFLUENCE, a new Singapore-based strategic B2B influencer marketing consultancy, has officially launched to help brands drive business impact and build visibility in competitive sectors through ...

Namita Tiwari is a marketing expert and business strategist with 21 years of experience with top technology players across the globe. The complexity and length of business-to-business buying ...

The B2B Content Marketing 2020: Benchmarks, Budgets, and Trends—North America report, sponsored by our friends at Sitecore, does show a notable increase in the proportion of those who are successfully ...

If you’re on the hunt for the top marketing agencies in the USA, check out our report featuring Dentsu B2B, Marketbridge, and Gravity Global. The B2B Marketing US Agencies Benchmarking Report is back ...

At B2B Ignite - B2B Marketing's flagship conference and networking event - on 2 July 2025, a panel of experienced marketing experts will be debating both sides of this ongoing industry conflict. Some ...

B2B is the same. In the end, an organization is run by people. Both right and wrong decisions are based on emotion." Michal agreed. "I think that the strategies and tactics to make an impact on people ...

AI was the word on everyone’s lips at this year’s ANA Masters of B2B Marketing Conference – and not just in the keynotes. For the first time, the ANA staged a live challenge: two full ...

LinkedIn survey shows Indian B2B marketers see video and creator ... According to Forrester’s 2025 B2B Marketing and Sales Predictions, younger B2B buyers now consult more than 10 external ...

TikTok is an essential tool for B2B marketers to connect with customers. Updated with details on TikTok's new AI tools for ...

We catch up with AI video firm Waymark’s CEO at this year’s ANA Masters of B2B Marketing conference in Naples, Florida. back to thedrum.com. Advertisement. Skip to content.

Taking generative AI in marketing to the next phase could require CMOs to loop in other areas of the business. “Marketers are stepping up to take more of a lead in the C-suite on how AI can help drive ...