LinkedIn’s latest benchmark report reveals how video content and creator partnerships are driving trust and growth in the B2B ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before ...

When you inspect further, the line between B2B marketing and B2C marketing isn’t so definitive. Positioning your brand as the knight-in-shining-armor, the superhero of the story, is what matters.

Related to saving time, if the B2B work has been done correctly, the positive brand image that is created will help to avoid spending more resources than strictly necessary on B2C marketing actions.

Now that more B2B and B2C companies are using the Internet, though, they're providing marketing websites on which customers can make contact when they have questions or concerns, and they're ...

B2B and B2C business models target two completely different audiences. The two types of businesses also differ in their sales cycles, relationships with customers, and marketing tactics.

Today, the democratization of marketing technology tools like Hubspot and SEMrush have enabled B2B and disruptive B2C companies with the ability to access sexy data — something only large media ...

So if you’re not already using remarketing in your marketing strategy, now is the time to start! 5: Creating Compelling and Engaging Content Content is king when it comes to B2C or B2B marketing.

Discover why video is critical for B2B marketing success and ways to use it effectively to boost engagement, trust, and ...

In 2012-13, everyone was insane about consumer internet businesses, funded with millions of dollars. During these times, even though we were majorly B2C, our focus was more towards B2B.

B2C brands tend to use upbeat, personal tones across their messaging, whereas B2B marketing often has a more technical and buttoned-up approach. Although B2B customers may appreciate—and expect—a more ...

So let us use mobile to bring both B2B and B2C customers into the process, instead of simply throwing marketing messages at them. Let’s challenge ourselves to start conversations, and enable ...