Opinions expressed are those of the author. Not too long ago, business-to-business (B2B) and business-to-consumer (B2C) marketing seemed like worlds apart. If you were a B2B marketer, your job was ...

As CMO for both Lenovo’s international sales organization and Intelligent Design Group, inclusive of PCs and Motorola, Ketchen oversees both B2C and B2B marketing around the globe. Marketing Dive ...

Eau Claire, WI - May 23, 2025 - FreedomLINK+ by Rassbach Communications is pleased to introduce a new line of Nationwide Push-To-Talk (PTT) radios, expanding access to powerful communication solutions ...

Aurionpro Solutions, a global technology solutions provider in the Banking, Mobility, Payments, and Government sectors, has ...

Before digital technology and the internet, all B2B firms were limited in how ... just like a consumer,” he told Marketing Week. As B2C experiences continue to improve, B2B brands need to ...

Are B2B and B2C firms adopting generative AI tools for marketing at the same rate? How does generative AI use differ among firms in different countries? To find out, Capgemini surveyed 1,800 ...

Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of ...

B2C consumers and B2B customers say the biggest barriers preventing them from further engaging with brands are too much irrelevant marketing content and companies' not offering anything beyond ...

Explore how UltraTech Cement is transforming its marketing approach to connect with consumers and drive home-building ...

Brad Rosenfeld, Allvue 2. Focus On Evoking Emotion And Solving Problems Remember that whether you are marketing to B2B or B2C audiences, the common element is that you are ultimately marketing to ...

Marketing managers, including professionals shifting from B2C environments ... Participants will need the following to access the B2B Marketing program: Valid email address Computing device connected ...

Sarah Berman, Principal Financial and Accounting Officer, said, “Our revenues are presently evenly distributed between B2B and B2C sales ... of targeted sales and marketing motions and rollouts ...