Accomplished marketing executive Puja Vohra has joined Fox Corporation as Chief Marketing Officer and Executive Vice President, Advertising Sales reporting to Jeff Collins, President, Advertising ...

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In the world of marketing, there's a misperception that B2B marketing is serious and logical and that B2C marketing is fun and creative. Though B2B marketers may need a deeper understanding of ...

Before digital technology and the internet, all B2B firms were limited in how ... just like a consumer,” he told Marketing Week. As B2C experiences continue to improve, B2B brands need to ...

Aurionpro Solutions, a global technology solutions provider in the Banking, Mobility, Payments, and Government sectors, has ...

Explore how UltraTech Cement is transforming its marketing approach to connect with consumers and drive home-building ...

Economic uncertainties have driven industrial companies to seek out new streams of revenue. For many, that new stream has ...

From visionary leaders to social media experts, data mavens, and creative storytellers, this year’s winners are driving innovation, breaking barriers, and setting new standards in both B2B and B2C ...

He is a marketing professional with a career spanning both communications and products in B2B and B2C markets across the manufacturing and services sectors. Beckley Psytech has agreed to merge ...

However, with so many AI marketing tools on offer now, it can be difficult to select the right technology for your B2B organization. Luckily, we’ve created a bespoke report chock-full of everything ...

Companies that partake in deceptive, unfair or untruthful Internet advertising or marketing may be subject to stiff penalties enforced by the Federal Trade Commission, an agency that works to ...